The logo is the identity of the business. As you get into mainstream media, your logo becomes your personality. Your logo should be captivating to the people who interact with you. Many top businesses ensure they have some meaning behind the element used in the logo design.
For the Home Improvement company logo, unique characteristics would add weight and give a new perspective to the logo.
With the unique design, you must concentrate on adapting the modern themes and art to elevate the essence of your logo. While putting thoughts in the logo design, ensure that you are not overcomplicating the plan, adding more confusion to the viewers. People do not have time to decode the message behind the logo design or the elements used in the logo.
The simple-looking logo that speaks itself about the characteristic it obtains produces a significant impact on the customer. A minimalistic design, excellent color combination, image element, and use of geometric would give the logo its core strength.
Let’s have a 360-degree view of logo designing concepts and climb up from the simple design to a more elegant design that suits the home improvement business.
Minimal flat logo Concept:
The minimal flat logo concept is the practice used for the clean and aesthetically rich design output. It is believed to be less is more approach. When designing the Home Improvement company logo, the primary objective you need to ensure is the shape and element used in the logo.
Two things are going to give a significant identity to your artwork.
The recipe to make the logo stand out and become an engaging element in the target audience depends upon how you effectively use the shape and component of the logo that portrays your core strength.
Instead of placing fancy embellishments in the logo, you can use elements employed or seen in day-to-day life by the interior designer while working on the project.
When someone looks at the shape and feature they see every day in the logo, there will be an instant connection to the feel of the logo between the people working in the Home Improvement Company. Users will get engaged immediately with the design.
The minimalist design promotes the clean, bold, and straightforward structure to a maximum two-color concept. Our brain gets hurt when it has to put the cognitive skill on the work to deconstruct the meaning behind the scene they observe in front of them.
The complicated logo would make people more confused, and it will not create the feel of engagement when they see the logo first time.
People love some of the top brand logos because they are easy to process and remember. They do not require you to burn your calories to understand the hidden meaning behind the logo.
Instead of using the convoluted element in the logo, use the simple image with the two-layer of color that makes your logo incredible and easy to concede. People should get to know what you are trying to say in the logo in their first interaction.
Keep it flat:
The flat logo design is becoming more popular in modern industries. The flat logo gives you the ability to connect with the audience instantly. Instead of using the 3D shapes and effects with multiple unknown components, use the flat design concept.
The flat design theories have been in practice for many years now, but recently it has been appreciated after the top brand has moved to the minimalistic logo design approach. The flat design is easy to embed in the marketing activities such as digital, offline marketing, banner advertisement, and many more.
Flat design also received endorsement from the designer because it removes the clutter from the design. It creates the illusion of the dept in the logo, which sometimes hurts the brain while processing because dept in the flat design is not ordinary.
Some 3D design logos are difficult to process, especially when using them in the box shape, and we do not perceive such elements in our day-to-day life. Therefore, the flat design has an enormous response from the designer community working on the consumer experience.
Combining the graphic and the text on the flat logo design makes the logo minimalistic and simple to perceive. You get to put your creativity into the graphic used in the logo and font. The final output would look fabulous when both the elements graphic and fonts merge in the flat design.
Stick to one color policy:
It is common to draw your attention away from the beautiful colors while designing the logo. Using more than one color is the practice of the past. Today, most artworks are created using the one-color concept.
Using one color in the logo would have a significant impact on the brand. The color used in the design gets more attention, and it helps the brand to build strong memories about the company when the user interacts with the services. Run the experiments to find the right color shade for your brand.
It will help you find the right color that suits your business and complements the graphic used in the logo. Design the logo with the different color shades and find the logo design to add the most prominent impression on the end-users.
Remove unnecessary features:
Chopping any extra graphic material or elements would take you close to the final design. Anything that doesn’t add a pleasing experience while viewing the logo could help you make your logo simple.
Find the element that doesn’t go with the shapes. It can be a single line, icon, dots, or shape. If the component doesn’t fit naturally in the logo, it should not be part of it.
The process of removing clutter from the logo is easy when you design the logo from scratch. It would be challenging to decide what to draw in the redesigning process because the final output may change the entire logo and be unacceptable to the users.
Choosing the font:
Every font says some stories. When you decide to use the particular font for your logo, ensure that it helps you define your identity in apparent thought. The curvature of the fonts, shape, size, bold, italic, upper and lowercase characters are crucial for making your logo unique.
Choose the font with the right personality that suits your business. Minimal design concepts are standing on the four pillars, color, shape, graphic, and font.
Each element has to be preciously chosen to make an impact on the design. You cannot ignore the typography of the logo, and it is as important as other elements. The fonts would say something about your brand. Use sufficient space between each letter.
Finally, make sure the font in the logo is readable. Print the test copy in the different printing materials to ensure that the font fits the popular marketing collaterals.
Use available space:
Allow the element to enjoy the space around it. Do not crowd the graphics and fonts in small sizes. Sufficient space in the logo gives it a professional look. If any element makes the logo appear cluttered, remove it or rearrange it according to need. There has to be adequate space between the edges and center elements.
What are the rules required to design a logo?
Every graphic design work is undertaken with distinct rules. These rules are made available for the designer to avoid silly mistakes while designing the professional logo for the brand.
No matters where you live in the world, the design concepts are the same for everyone. The ultimate goal behind these rules is to offer a pleasing experience to human minds.
Your logo is going to be the foundation of your business’s success. It will appear on your business card, marketing activities, letterhead, website, product, and anywhere the company is promoted.
Therefore, the logo must be designed using a professional approach, ensuring its credibility is transferred to the viewers and people developing interest in your product.
Your customers, suppliers, industry associates, and prospects should get connected to the logo. Your business logo would be the first interaction for the potential buyers, and it should emit a positive impression on the customer and make them comfortable dealing with your company.
Here are the top rules everyone should follow while designing the logo for a home improvement company.
1) Design should reflect your business:
The logo is an integral part of your business, and it should be related to your core functions and processes. Looking at the business logo, people must tell what their specialty is. The logo is going to depict your personality and power.
Some brands may prefer portraying emotion through the logo, such as honesty and uniqueness. The innovative company chooses a trendy design that reflects the futuristic approach in the logo.
You would be surprised to see how many businesses use a similar logo to their peer competition by simply tweaking the few elements here and there in the final logo. Do not fall into copying or getting stimulated with other logos.
Use your inspiration to design a unique logo that shows what you have got in your business. If you pay close attention to your everyday life, you will find several things around you that can become your identity.
The standard equipment used by the interior designer is known to an industry specialist, and it can be machinery, tools, or simply the cup of coffee you’re holding in your hand.
Object use in everyday life is easily recognizable and can trigger instant attention of the viewer when they first see your logo. For example, car companies use the shape of the tire to represent they are a car company.
Adding the critical factor that represents your company would make your business unique in peer competition. You have better possibilities to get recognized and remembered by end-users.
2) Keep it simple:
Do not try to squeeze too many things into the small logo, and it will stress out the cognitive skill of the customers. The simple-looking logo is remembered for a decade by a customer who gets engaged with you in the business. Clutter in the logo makes it difficult to perceive its objective, and people will be confused when they see the logo for the first time.
The simple logo makes it easy to use in different types of marketing collaterals. Also, it is easy to enlarge the logo image to fit the print media or magazine. A complicated element in the logo becomes challenging to read when it is enlarged.
Take the example of the McDonald’s logo. It was meant to fit in all kinds of marketing material without compromising the quality.
No matter how you use it or its size, it always fits and provides you with a perfect viewing experience. Its benefits are that all age groups of people recognize the logo and know the brand’s name.
3) Test logo in the black and white and color:
Once you are done with the logo design, the final step is to test the logo in black and white and different color concepts. Even if you decide to go with a single color, test the logo in the varied shades of the color.
If the logo doesn’t fit in black and white or does not appear clear, there is a problem with the design element. There will be a time when you have to use the logo in both white and black, so in that case, the logo that doesn’t appear clear on the black and white sheet may cause a problem for the brand.
Primarily, most newspaper uses the black and white logo. They will not be able to print your logo in their daily release, and you will not be able to use their services. The colorful design must visually be appealing in black and white, and it should not lose its essence when it is converted into a black and white format.
How do I create a logo for My Home Improvement Company?
There are several ways you can make the logo for your Home Improvement company. The traditional method is to hire a professional logo designer with years of experience designing a unique logo for your business. Alternatively, you can make your logo by yourself using online logo designing tools. Some tools offer free designing tools with limited resources, and some of the premium tools charge a small amount for advanced designing tools and export the final logo design files in the required format.
Designing your logo by yourself will give you the freedom to use your thoughts and concept and make it look unique. However, you would need some professional inputs before you start the logo design. Follow the below tips if you are designing your logo using online tools. The advanced tools are recommended if you decide to go with the do-it-yourself method.
1) Know why you need the logo in the first place.
2) Understand your business and give a thought about the future need
3) Research online to get inspiration
4) Check the competitor’s logo
5) Choose the shape of your logo
6) Find the correct type of graphic. It is recommended to use a single graphic.
7) Choose the color
8) Select the right typography
9) Evaluate the different options before finalizing the one
10) Learn what not to do while designing the logo
11) Connect with your audience with the engaging element such as tools used in day-to-day life or any shape or design used by the Home improvement industry.
How do you create a Home improvement company name for the logo?
The selection of the name for your home improvement company has to begin with the story. First, draft the story about your life and why you have decided to enter the home improvement business. There will be an emotional story that may help you to find the reason for establishing the business.
The company name should connect your past and future growth. Choosing an inspiring name that resembles trust and loyalty could make a significant impact on the customer. Identify the emotional connection people expect from the home improvement company. Try to use these emotions to draft a rough idea about your company. Some entrepreneurs prefer using their last name for the company name that allows their family to enter into business quickly and get recognized in the industry with their surname.
Depending on your need and vision, you can choose any path to finalize the home improvement company name. Stay conscious while selecting the brand name. Understand your end-users language and speaking ability. Do not select words that are hard to pronounce.
How important is a logo to a Home Improvement company?
The logo is vital for the home improvement company and every company entering the industry. It would be hard to present your brand name without having the logo on it. The logo is a symbol used to represent your territory, and it is the way to depict your possession of something. When your product reaches the market, the logo is the first thing people review to know who has manufactured the product. Significantly, the industry experts have a close eye on the brand logo.
For the home improvement company, the imagery identity would give it the required exposure in the industry. Also, every contract signed with the client and suppliers would have the logo printed on both the parties ensuring the name and logo are proof of the agreement and legally accepted by both parties.
A good logo immediately impacts the end-users, and it becomes your identity and helps drive more business through visual illustration. A brand logo is memorable and separates you from your peer competition.
The logo would have some meaning behind it, explaining why the owner has chosen a specific logo or the elements used in the design. The logo depicts the core values of the business, purpose, mission, and vision. People like to connect with the brand, which believes complete transparency and good logo design make people comfortable and offer a pleasing experience.
Does a logo matter for a home improvement company?
The home improvement company could have many things to say to their customer through their routine practice. However, the brand name could not make it easy to depict all their vision. The logo is one visual element that makes it easy to remember your name for a long period. The home improvement company logo would significantly impact the industry when designed with a professional approach. If you choose the words to represent your brand name, it would be difficult for the end-users to remember your name. Words are tough to remember.
Do you remember the person name who you met in the meeting a few months back? Chances are, you do not reflect the name of the person. A similar situation happens with the name of the company. People forget the name after a few days or months, and your company will no longer be recognized in the niche industry.
On the other hand, if the person has viewed your logo, they might have a vision for the logo design and color used in the logo. If you show them the same logo again after a few months, their memory will recollect the interaction with your brand in the past, and the logo creates visual impacts that are remembered for the decade.
How do you make a catchy logo for a home improvement company?
Designing a catchy logo needs a professional approach and understanding of the core business. The below guide will help you to reach close to the cache logo design that becomes your identity.
1) Pictures are easy to remember
Using real-world graphics would make it easy for the user to remember your logo. The things we see in day-to-day life connect us with the images seen in the logo. Find the picture that showcases your industry and use it wisely.
2) Use the space
The clean design works best when remembering your logo, and the space around the actual graphic makes it look professional and straightforward. Also, the entire area filled with the brand color allows people to remember your company for an extended period.
3) Use shapes
Businesses use the shapes according to the product or service they deliver. For example, companies manufacturing car tires would prefer using the circular logo to represent their core product. The logistic business may use the box shape to showcase their packaging skill. Similarly, you can choose the shape that suits your business.
4) Color is the key
It is recommended to use a single color in the logo and maximum to the two-color shades. More than two colors may add confusion, and the brand logo will never be remembered for the color used in the business. The color also emits certain emotions, so choose the color wisely.
The business should produce authority in the industry. People like to deal with a company that shows authority power. The logo must depict the authority and simplicity in the design.
6) Do not try to reinvent the wheel
Logo designing is a widely used concept, and it has gone through several upgrades. A wide range of articles, concepts, and theories are available online. Do your research and understand how the logo is made.
Once you have complete knowledge about the logo design, follow the given ideas and apply them to the plan. Do not try to make something which you have to learn from the research. It won’t be easy to achieve what you expect from your logo design if you reinvent the wheel.
How do you make a modern logo for a home improvement company?
Modern logo design is primarily focused on the simplicity and use of minimal elements in the design. The flat design concept is widely accepted in logo design, where flat colors make the logo appear elegant. No 3D design is practiced in the modern logo as it adds more confusion to the logo.
The flat design concept also focuses on the famous elements used in the logo. A 50% – 50 % ratio is kept between the central part and space around the graphics as per the standard practice, and it allows the color to occupy sufficient space that makes it easy to recognize the brand.
When you are discussing with your designer, use the modern design concept. Make your logo futuristic and connected to the people who deal with your brand in everyday life.
What are the best colors for the home improvement logo?
The selection of the color for the home improvement company logo would be easy once you know what the home improvement company does. There is no restriction to choosing the color for your brand, and you can choose any color for your brand logo. However, it is advisable to follow the standard practice, so you do not have to redo it again in the future.
Following are the color that you should use for the home improvement company.
Remember that millions of color shades you can come up with when you use these primary colors. So you do not have to stick to the original color. Find the best suitable color for your brand that separates you from your competitors.
The minimal flat logo would add depth to the logo and make your home improvement company unique and appealing in the peer competition. Use the provided suggestion and start making your home improvement company logo. The recommendation will help you to speed up the logo designing process and avoid mistakes.