Companies dealing in the accounting business need a more professional approach in handling the day-to-day stuff. It is a serious job, and a small mistake can lead to a massive loss to the business. The chartered accountant is responsible for the draft of the growth chart of the business based on the financial document provided to them.
Accountant showcases the accurate data of the financial position of the company with complete transparency. Therefore, the accounting company should be reliable, trustworthy, professional, and quick in generating financial reports without single errors.
The accounting company logo should represent the core features of their everyday operations and execute the task with professionalism. The element used in the logo must showcase the growth of the business. An accountant plays with the numbers and essential financial documents.
They have performed their job without leaking any financial information to the third party.
So it is imperative that the accounting company offers utmost trust and work in a completely secure environment where the financial documents are not stolen or copied by anyone in the organization.
They will depict the trust and confidence in the customer. The accounting company that is reliable and trustworthy is selected to manage the financial document of the large enterprise.
For any accounting company, the priority is gaining the trust of the enterprise.
It helps them grow by offering different solutions to save money on various government benefits and tax laws and offer consultation to the organization on keeping the expenses incurred to the company.
A professional design logo would help you to support the accounting firm to connect with the target audience.
What type of symbols best for an accounting company logo?
Professional accounting company deals with financial documents, money and expense management which directly leads to the company’s growth. Based on the generated accounting statement, an organization can make crucial financial decisions and save money.
An accurate financial report would help the organization to grow faster and make vital decisions quickly. It also saves money on unwanted expenses and reduces the leaks to the capital of the company.
The accounting company plays a significant role in pushing the company upward in the business. Hence, the accounting company has to be represented as the growth partner of the organization with whom they are working.
Accounting companies can have the symbols such as,
- upward growth representing arrows
- graphs, abacus, bars
- money sign
- piggy bank graphic
- currency, stock market
Calculator icon or any graphic image that showcases strength, security, and reliability. When any organization.
When an organization hires an accounting company to manage their financial assets, they look for a reliable partner and knowledgeable people. They understand the law very well and help them to save money on the expense incurred due to the tax, investment, operation cost, etc.
The experience accounting company can develop an excellent solution to save money on everyday activities and reduce the cost to the company.
What are the golden rules of logo design?
The logo design is a form of art. Designers are creative artists with years of experience in drawing and a passion for making something look beautiful. The logo design company helps build authority in the niche industry and reach the top quickly.
There are specific rules followed by the logo design companies that help them develop brilliant ideas for the logo. Here are those golden rules followed by the logo designer when they are given the task to design a logo for the accounting company.
1) Lay a foundation
Every accounting firm is different than its peer competition. Accounting is a widely served business and contains various sub-branches. The first thing in the logo designing process understands the actual business of the client.
Unless you have the correct information, it would not be easy to comprehend what they are offering. If you begin without preparation and adequate knowledge about their core practices, the results would not be satisfactory.
Every logo designer follows their distinct style to understand the business and lay the foundation. Every stakeholder must stay on the same page during the designing process to avoid having a different opinion about the final output.
Different thoughts and directions would confuse the logo designer and make it challenging to produce an impressive outcome. So before you start working on the accounting logo design, take the consensus of every stakeholder.
Ask the right question during the first interaction with your client. Understand their requirement. Try to grasp their vision about their organization and desire for the logo design. Answers to the important questions and close observation of the detail will give you sufficient information to lay the groundwork.
You can build upon the received information and come up with an exceptional logo design that suits the client’s need and helps their audience connect with the business.
The early sketch would make your ideas come alive. Before you put your creative stuff on the digital board, start with the basic sketch. The sketch will help you perform the proper work where several iterations will be done until you are satisfied with the final output.
It also gives your imagination a chance to play with the different styles. Humans thoughts are processed rapidly, and it needs an instant tool to portray in the physical world. In today’s digital era, many designers have forgotten how to use the sketchpad.
It is recommended that the designer should practice more often on the sketchpad instead of spending hours on the digital screen and mouse.
Pick up the pen and paper and start drawing. Sketching gives you way better output and speeds up the process. Use your sketching as a prototype to showcase your client and take their agreement on the design before you put them in the digital form.
Any correction can be done through the sketching process immediately without losing more time. Eventually, you will have the best output, which will not be possible if you only work on digital media software.
Do not go overboard while designing the accounting company logo. Stay to the basics and connect on the relevancy part of the logo.
All elements, graphics, fonts, and colors should meet the industry standard. Accounting is a serious business, and it represents the organization’s growth; hence you should not put the bright color into it or a playful graphic.
Every shape in the logo should represent stability, security, and reliability. Wisely selected elements would create a strong perception of the viewer. It will help them to trust the brand and connect with them instantly.
Pay attention to the minor details. Remove any clutter and elements that don’t fit the industry. Do not use loosely crafted icons.
Choose the logo element that aligns with the organization’s goal and brand personality. The elegant font that represents stability would meet the customer’s expectations.
Remember that the end goal of the logo design to attract the top organization and enterprises looking for the accounting form for managing their huge financial documents and everyday affairs.
It is a highly professional job and requires years of experience to handle big responsibility. The logo of the accounting firm should portray expertise and authority. Also, it should distinguish the brand from its peer competition.
The human brain is resistant the complex things. The brain loses its calm when a difficult question is asked it which needs strong cognitive skill to process the data. Simple things quickly get registered in the brain and allow it to remember longer.
The complex logo would be difficult to remember, and it will not have recall value. When you run an expensive marketing campaign, you want to be recognized and help to generate brand loyalty in the long run. It is only possible when your logo is simple and clean.
Take the example of the “Nike” brand logo. The sign you use in your day-to-day life is now known for the logo of one of the top brands in the world. Whenever you see the correct sign, it immediately connects you with the brand it posses.
This is the power of simplicity. The black swoosh is a prevalent sign in the world, and anyone can recognize it.
The Nike logo has maintained its simplicity without requiring to make any changes to the original logo. Simplicity is a representation of power and stability.
5) Logo speaks for itself
While working on the simplicity in the logo design, ensure that the logo clarifies the business. You can do that by using the simple elements use in the day-to-day life of the industry.
For example, the manufacturing company involved in the product development may prefer using the graphic of “Gear” in their logo to show that they are a hardcore manufacturer. Some company uses the value proposition as their key element in the logo.
In the Apple.inc Logo, the distinct statement is impersonated using the Apple fruit. The simple but elegant design is adopted with close observation by Apple Inc. Due to this, Apple becomes one of the wells knows brand logos in the world after Mac Donald’s success.
6) Color job at the end
First, work on the sketch and then the black and white logo design. The colors should be applied to the logo when you are done with the final iteration of the logo. In any case, the color makes the logo appear dull and not worth using.
The sketch looks more prominent compared to the color logo. The process will help you to stay focus on the essential part of the logo design. You will be able to pay attention to the logo elements instead of putting effort into the colors.
Once the monochrome version is ready, take a small break and wait for a few days or hours, depending on the timeline, before starting working on the color logo. The right color selection is vital to give the final output refine the look.
Give your logo a voice to speak itself and make people feel pleasant when they view the logo first time. Avoid any complicated structure, geometry, or shade of color that makes people think twice to understand the purpose of the element in the logo.
Our brain recalls the information based on previously seen objects. Anything that looks alien to the viewer would get avoided, and people will not recognize the logo.
Do letters need an accounting company logo?
When you set up a professional company that offers accounting services to a large organization, it is important to help people recognize you. The plain document with no credentials or the logo would be difficult to know who has authorized the document.
The logo on the letter represents the authentication of the document. It assures the client that the document has pass through the trained professionals and details mentioned in the document are accurate. So they do not have to verify it again.
Also, when you place the logo on the letter, it gives instant exposure to your brand. Wherever the document goes, the logo follows and makes an impression on the viewers. It will help you to bring new clients in and make them use your services.
If you use a logo on a document, letter, and envelope, it will help to promote your brand in the industry. And it is one of the cheapest marketing strategies that generate a significant advantage for the business.
So if you are running an accounting company, use the logo on every letter used in the organization and ensure that it is arranged in a prominent place.
How do you select colors for an accounting company logo?
The color selection process should be conducted after the industry research. Check the competitor’s logo and try to understand the most common color used in the accounting business. In most cases, blue, black, and green are the colors used in the accounting business.
However, there no limitation on what color you should choose for your business. Anything that shows stability, power, and strength may suit the accounting business.
Try to observe the objects used by the accountant in the day to day life. You can take the inspiration for the color shade from everyday objects.
Every color is unique and emits certain emotions. Do not use bright colors as they are generally used in the entertainment industry. Understand your audience and the living style. It will tell you how to see any company and conclude the decision.
The color blue symbolizes intelligence and precision. It may tell the target audience that you are experts in the industry.
You will be able to handle the financial affairs with 100% accuracy. Blue color would be an excellent trait for your accounting business. On the other hand, the green color promotes growth and stability.
Try different colors and see what impression it generates on the stakeholders when they see the logo first time. Reduce the confusion and let the decision happen quickly on the particular color instead of spending time in discussion.
As a designer, it’s your job to convince people why you have decided to use a particular color for the logo.
There has to be a clear vision behind it and research to showcase that you have thought about it before selecting the color. Facts and figures will help you to convince the people and allow you to impress the prospects.
How are accounting companies revamping their Logos and Taglines?
Accounting companies are now going through an industrial transformation to upgrade their services and operation. With the functional changes, the revamping of the logo and taglines is also worked out to build a new experience.
The logo is an integral part of the business and drives growth. Similarly, the tagline helps people recognize the brand whenever they see the company message on various platforms. It is vital to know that the slogan and logo go hand in hand in generating long-term business sustainability.
When your team plants the marketing campaign, the tagline is used to make people aware of the ethics followed by the company.
It enables the prospect to trust your brand and encourage everyone to join hand with your brand. People looking for the answers to their queries would get impressed with the tagline that offers the solution.
Several accounting companies have understood the need for revamping their business, and now they are focusing on the logo and tagline updating procedure.
The logo and tagline would help the companies to create a strong message that enhances the brand visibility and encourage people to connect with their brand.
The business needs to go through a complete revamp every few years. The revamping helps the industry upgrade the existing structure and adopt a more efficient model to increase production.
How do you copyright an accounting company logo?
The logo is the expensive asset of an organization and can be copyrighted with the trademark. The design should be highly unique and creative. Copyrights can be used for specific artistic logos.
Trademark authority verifies the creator’s name and authenticates the work before giving you a certificate of registration for the trademark.
You can use this trademark to apply for the ownership of a particular art form. It protects your business name, artwork slogan from getting stolen by other businesses. In most cases, the common tag lines are used by various firms and may come under light of copyright issues.
Once you are done with the final accounting company logo, submit the trademark request form to the authority.
Personal from the trademark issuance organization conduct the inspection and verify the authenticity of the submitted information. Once the information is verified, you will be granted permission to use the trademark sign on your company logo.
You might have seen many top organizations using the registered sign or trademark sign on their logo. It is an indication that the logo is registered under the juristic and should not be copied by any organization.
If found guilty, the organization is sent to court to use copyright material and liable to pay the compensation.
Remember that the copyrights and trademarks are two different things designed to secure a person or organization’s valuable tangible and intangible assets.
Copyrights cover the creative works of the organization or individuals. It is mainly in the tangible medium and fixed in nature.
The businesses use the trademark to register the name, slogans, and other valuable items sold or obtained from the marketplace. Trademark secures the creativity used in building the product and prevents others from using the copyrighted material for personal or commercial purposes.
Some organization uses both the rights to protect their assets and ensure that no one copies their creative work or the product. Companies are securing their logos and tagline using these available options and giving no chance the copyrights thief from stealing their work.
The only way to protect your account company logo is the get certification from the renowned organization or the government authority for the copyrights and trademark.
An individual organization performs as a middle man to protect the organization’s intangible assets by working on the legal procedure.
When you detect the copyright issues of your assets, you can contact the agency, and they will take care of the rest of the procedure. It will ensure that the company using your copyright assets is taken down by urgent notice or enforcing the law on the firm.
Strict action is taken against the organization that does not respond positively to the sent legal notice. There is much confusion between the copyrights and trademark laws in many countries.
Therefore, many organizations prefer having both in their name to fail to recover their assets. The other may work, and the organization that is copying their logo would be taken down.
Once you become a known brand, many small companies try to kill your reputation by duplicating your brand name. It will produce a similar product and sell them in the market for a hefty profit.
The low-quality product would damage your reputation as many of your customers would think, it is coming from a genuine company, and your business will face challenges. Using copyrights and trademark preserves hard and offers security all over the world.
Why shouldn’t you use the complex logo for your accounting company?
Any logo that makes it difficult to comprehend will miss the attention of the users. The accounting company deals in financial assets.
Your prospective customers would not have time to think about your logo. They will judge your reputation in the first view.
If your logo cannot give them a positive impression, you are kept aside, and others will win the game. Remember, companies who select the accountant agency know the logo’s purpose and why people use them.
When your prospects see the logo is complicated and it appears unprofessional, it will make a wrong impression on your customer.
The logo signifies your strength and prosperity. It is also a symbol of your core business practice. Choosing a low-quality logo or complex logo for your accounting companies demonstrates that the management has significantly less understanding about simplicity.
It would be difficult for the entrepreneurs looking for an accounting agency to read what you are trying to say in your message use in the logo.
When people are confused, they try to avoid the things observed by them. In this case, your organization will be kept aside, and others will get a chance to handle the organization’s financial assets.
Remember that the logo is going to make you separate from your peer competition. If others are more professional in handling things, they will get priority above you. You must understand the seriousness and take the logo design seriously.
Remove any complicated structure, elements and most importantly, do not make a logo because you like something.
Be practical and keep your attachment to specific shapes and colors aside. The logo is not made for you; and it is made for the organization. You are trying to make a statement by having a professional design logo.
Failing to do that would cost you money and time. The organization will not achieve the success that it deserves, and the reason for this would be a logo that looks dull and less engaging. So does your research work before you decide to have the logo.
Clarity would give you more control over your thoughts and the outcome you are willing to get from the final logo design.
When you are clear about what you want, the designer will get more positive inputs from you, which leads to the exact result that you were expected.
The first iteration would have the creative design, which may need minor changes, and the logo will be ready to fly. So work with the team with the perfectly aligned goal and ensure that everyone on the same page is on the same page.
Get as much input before you start the design work and monitor the progress until you find the perfect logo that suits your need. Follow the given instruction and make a memorable logo for your accounting company.