The logo of the company adds significant value to the brand. As the company becomes more popular and its products are widely sold in the international market, the logo is one aspect that makes an appealing statement to the end-users.
Looking at the logo, you can tell which brand this company owns. Also, the logo has become a motivational factor where it emits the emotional side of the human being. Take the example of the logo of “Nike.”
Their product is not recognized globally. Their product represents agility, quick action, a fearless attitude, and success.
When you see the athlete wearing the “Nike” T-shirts or shoes, they emit the power and hard work the person has gone through during their journey. When someone buys the “Nike” product, the same emotion is triggered, and people connect themselves with the value that the brand posses.
The logo is most important for the fashion brand. The only thing that people remember when they buy the product from the store is the logo. In most cases, the buying decision is derived only because of the logo they are familiar with, and they know about the company’s value in the market.
The logo portrays the culture and value proposition of the company. Logo inspires people to join the group, get involved in the activities, and show their love towards the brand.
The logo is not about how much information you put into the graphic but how the simple design can spark enthusiasm in millions of people.
1) Creates your Identity:
Having a company name on each product would not be possible on many products. Also, several documents are produced to authenticate the product and the corporate process where it is difficult to add the complete company name. The logo is a simple graphic used to make people recognize your brand.
In the fashion industry, products such as Clothes, wearable’s, and shoes get their identity only because of the logo used on these products. Without a logo, the product has no value.
People will not be able to distinguish which brand your company owns. The logo makes the brand recognizable in peer competition and gives a distinct identity in the market.
2) Brings new customers:
As you begin marketing your brand in the region, people who recognize your brand try to find what product you have for them. During their regular shopping day, if your product is placed on the shelf, the product gets attention, and you will have a new customer. People buy the product from well-known brands.
They believe what you believe, and the marketing helps people know about your brand. The logo is the only thing that builds the bridge between your company and end-users.
It attracts new buyers to your company and makes them use your product. Without a logo, your brand will get lost in the crowd, and now one will know even your product exists.
3) Separates you from the competition:
The logo clarifies your brand and gives reason to the people to buy your product over the competitor’s product. The logo is one of the key elements that separates your brand from others. The logo is also made of standard symbols that show which industry you belong to.
You might have noticed that many pizza shops use tall white hats, mustachioed chefs, and tools in their logo that is generally used in the kitchen where the pizza is made.
A good logo ensures that people do not get confused when they see your brand logo. It makes a clear statement about your industry and the product you offer. A good logo should be unique and different from others to get the full attention of the end-users.
4) Build Brand Loyalty:
The company goes through the process upgrades every few years. It helps the organization to upgrade its system and operation to meet modern requirements. The logo is also part of the modern upgrades where the company’s new logo design is introducing.
It would not be a complete design transformation, but changing some part of the logo to fit the modern requirement would be done.
When such upgrades happen, brand loyalty helps the company keep its existing customer base intact without losing them. Even the brand logo changes slightly, people will not be afraid to buy the products.
Because people believe in your product, they will buy again without any hesitation. It is essential to know that the brand logo recognizable everywhere in the world. Even if your products are not sold in a particular region, people will recognize the top brand logos.
Once you have a loyal customer, they will come to your brand after the upgrade successfully proceeds. Building brand loyalty is a long-term process, and many top brands use this technique to foster.
A recognizable logo helps the organization to sell the product without needing more spending on marketing. The brand gets its marketing bite from the recommendation of its existing users.
How do you design a fashion logo?
Fashion is directly connected to your personality. It is a style that becomes your identity. In the world of fashion, nothing is permanent.
Everything in the industry changes frequently, and the new style is adopted. Fashion is all about the inspiration you transform from your clothing or accessories used to style a person.
A fashion logo should make people feel good. It must connect with the people instantly when it is seen first time itself.
Fashion has no limitations, so you can be bold and daring while selecting the elements for your brand logo. Have a clear distinctive message in your logo that catches the attention of the end-users.
Use unique font, bold letters, bright colors, and unique icons in the logo to make it look appealing. Try different versions of the logo to find which one fits your brand name.
Here is the step by step guide to designing your fashion logo
1) Choose distinct color:
The fashion logo design is recognizable for the color used in the logo. The standard logo design practice recommends you should choose one color that suits your brand identity. The color you select for your brand would become your personality in the future. So decide which color you want to use in the logo.
2) Font:
The selection of the font is also crucial as every font style produces a different statement. The simple Arial font makes it easy to read. The curvature in the font or italic font may be a little tricky.
You have to use the size properly if you are using the font in the curvature form. Sometimes the name of the logo becomes hard to read and needs more effort to identify the letters.
As a consequence, people will misspell the name of your brand. After all, the brand is recognized by its name, and if the name is not visible in the logo, it would be difficult for the end-users to comprehend and pronounce your brand when they recommend your product to others.
3) Graphic
Fashion logos have broad scope to use the various forms of graphic elements used in day-to-day life. The graphic could become your identity as it is viewed every day by the people working in the fashion industry.
These people understand the importance of the tool and make a great statement in the fashion community.
People who buy fashion products appreciate the brand with the creative ideas in the logo design. The graphic should not be complex to recognize. Use the graphic that is easily recognizable and offers a pleasing experience to the eye.
Hard to remember graphic elements could confuse people and make them think twice before they buy your product. Choose the graphic wisely and merge it with the slogan to produce an appealing statement.
4) Use of space:
Avoid putting too many elements in the logo and making it appear clutter. Space between the edges and the center element must be accurately aligned. Give breathing space to the elements.
The color you choose for the logo must get the space to become recognizable. If you stuff too many things in the logo, the background color will hide behind the element.
It would be hard to recognize these elements quickly. Use the space wisely and remove any element that blocks the background color.
5) Balance:
Whatever shape or size you choose to design a logo, you should be aware of the balancing factor used in the logo design. When you put the element on one side, the side becomes too heavy. Your brain can quickly identify the imbalanced components in the logo.
Either align the element in the center and give sufficient space around it. Or use the element on both the side and ensure that it looks balanced to the eye.
The heavy element on one side makes people generate anxiety. It also triggers the feeling of fear when your customer views the logo. It is vital to put the elements in a balanced form and avoid such issues in the logo design.
What shapes are best in designing fashion logos?
When designing a logo, the first thing that comes to mind is what shape you use for your brand logo. The logo elicits the emotional bond between the company and the end-users. The perfect logo would have a reverberate effect on the customer and return to your brand product in the future.
The powerful logo design appears simple in many cases, but several things make the hidden logo creative. In most cases, the creative part of the logo is not recognizable with the simple-looking logo and sometimes ignored the hard work put in by the designer.
Geometry plays are significant role in logo design. Some common shapes used in the logo design, such as circular logo, triangle shape, hexagon, and many other shapes repeatedly used in the logo design. Some brand people using the symbol to represent the brand.
The symbol can be used on any background without needing a particular shape. For example, the logo of “Nike” and “Mac Donald.” These companies are using the symbol or the sign to promote their brand.
They do not have fixed shapes. Their logo can be used in a circular form or rectangle shape. It can fit on any background without needing modification to the symbol.
Every shape exudes a particular type of emotion and portrays a unique message.
Circular, Ovals, and Ellipses:
The shape tends to produce a positive emotional message. The circular shape represents the bond between the two people. It forms a community with no differences. Unity would be formed with the use of a circular shape. You find the circular pattern in friendship, love, and relationships.
Take the example of the wedding rings, which are design in a circular shape and signifies the strong partnership between two people. The circular shape is also a sign of stability and endurance. Curves are considered feminine.
Squares and Triangles:
Edge logo shape represents stability and balance. Elements are put in the box are more secure. The straight-line used in the squares makes it a clear statement that it offers strength and professionalism to the customers.
The square box is easy to fill with colors and makes a distinct statement of the organizational goal. The color used in the logo background will become the brand’s identity over time, and people will recognize the brand whenever they see the color in the store.
Triangle:
The triangle shape is mainly associated with power. Have you heard about the Illuminati sign? It is believed to be the most powerful association in the world. The triangle is geometrically unique in shape. Many religious and law firms use the triangle shape in their logo. Triangle is also prominently used in masculine products.
What are the three things a fashion logo should be?
Often people think a good logo is what it says about the company and make a clear statement in the logo. However, the logo design is not that simple. The simplest logo is the by-product of the creative design.
You cannot simply put two elements together and make the logo appealing. The creative aspects come when you put thoughts into various design elements, and core practices use by your organization. A good logo is generally distinguished using three important features as discussed below.
1) Appropriate:
Every logo emits a feeling. Some may depict positive feelings, and others are sturdy. They make a strong statement to the users. Whatever the end goal would be while designing the logo, the logo should be appropriate to the culture followed by the company.
It should be inspiring and awaking. When your end-users see the logo, the emotion should trigger, and people should feel connected with the brand. The logo doesn’t need to say a lot about the company. The symbol or tagline is sufficient enough to make a difference.
2) Distinctive and Memorable:
When you remove the complexity and work the ergonomic design style, the logo becomes more stable and easily recognizable. The brain tries to avoid complex stuff and focus on what is clear and simple. The logo should pass the doodle test.
The logo becomes memorable when it is observed by the eye on various occasions and easy to comprehend when a particular message behind the logo makes people remember the brand.
3) Simple:
A brand logo is used in several mediums during the promotion and the corporate documentation. The logo should be designed by keeping future requirements in mind. Also, design the logo for the black and white background.
Every pixel size should match the need of the end-use. The logo should not get pixilated or appear blurry when enlarged. For this reason, the simple logo is made that looks great and adaptable to all types of backgrounds.
When you apply these three objectives to the logo design, the final output becomes unique and acceptable to many people. Your brand will flourish in the targeted market and get the required attention from different people worldwide.
How to choose a font for a fashion logo?
The font is a vital part of any logo. The selection of the right font could be a daunting task. It is not that easy as it seems to use the font in the logo. Every font has some story to tell. Picking the right font for your brand logo is essential.
It is going to be your identity and serve the brand for a long period. Hence, the power of font should not be underestimated.
The right type of logo complements the overall design and uplifts brand loyalty. It emphasizes the message and feeling painted by the organization. In contrast, the inappropriate font could evoke bad emotion. It could make people stay away from the brand. The logo will lack the trust-building factor in it.
Try different variants of the font and see what appears natural to the eye. The logo representing the organization’s identity should be used and make a clear statement to the customer. Do competitor research to understand how they are using the font for their benefits.
See what font is most common in your industry. Do not try to reinvent the wheel, and do something different that may cause the users to feel uncomfortable to connect with your brand.
What is the Best Color for a fashion logo?
The fashion industry is known for its style and high energy. The appeals, accessories, and other styling items are used to craft a person’s identity. It is a joy to have stylish apparel and get a new identity.
Therefore, vibrant colors are generally used in the fashion brand logo. People get esthetic about the brand when they see active colors in the logo.
Bright and filled energy is the sign of the more exciting stuff in the store. The garment store attracts the users using the bright color signboard and makes their audience feel encouraged.
So if you are building a fashion brand, then choosing the vibrant color uttering the positive emotion should make a big difference in attracting the customer.
You can think about the end user’s mindset during the color selection and decide the color accordingly.
One of the aspects that can be discussed is gender differentiation. If your apparel brand focuses on women-based clothing and accessories, choosing the bright color theme would work for your brand.
The men look for balance and less stable color shades such as blue, beige, white, black, and silver. These colors are less vibrant and produce an enduring statement to the users.
Choose the logo color based on your brand personality. Think about your end-users. Note down the information such as age, gender, buying pattern, and emotional connection with the product. The young age group may prefer the bright colors that make them feel excited.
Older people may look for stable and decent colors. The choices are different based on the age group you target. So knowing your end users would help you to learn more about their choice and decision-making power.
Does a fashion logo need a tagline?
It is surprising that most fashion brands do not have a slogan in their logo or promote a particular slogan in their marketing campaign. Consider the H&M, Zara, YvesSaintLaurent, Ralph Lauren, or Fendi none of them have a slogan in their brand name. So what is going on here?
Do fashion brands do not like a slogan in their name?
Let’s first understand what a slogan is and why it is important to the brand. The slogan suppose to be a tagline that makes a big impression on the customer. People remember the tagline as the motivational statement.
It is inspiring, encouraging and produces high energy when you hear the slogan of a particular brand. Take the example of the slogan of “Nike.”
When you hear the slogan “Just Do It,” it automatically triggers courage and makes you take action. It is one of the common statements used in the day to day life to encourage people.
The short statement makes people believe in themselves. The slogan keeps your competitor away from your brand and allows your brand to develop a unique identity. Slogan creator focuses on the memorable tagline people can use in everyday life.
Depending on your niche, the slogan is made and use in the various marketing campaign to promote them with your brand logo.
It conveys the deeper meaning hidden behind the brand and makes people support the cause. The slogan try to elicit emotions and paint the visual image in front of the eye and make people follow it.
Challenges fashion brands face when it comes to creating a slogan.
The slogan is mainly used in the marketing campaign when the company establishes its business in the region, and now the brand needs exposure. In the first few campaigns, the company uses all the mediums available such as TV, banners, posters, magazine, and digital marketing, to promote its brands.
Once the first marketing campaign is over, the following marketing would be done only to the magazine and print media. Less important is given the TV advertisement and other expensive marketing activities.
Fashion industries are changing continuously, which makes it challenging to promote each product throughout the year. It would be quite expensive and may not suit all the business.
There is little scope to promote the slogan and stick to it for longer. Therefore, fashion brand generally sticks to the no slogan policy and focuses on product building.
Also, making a slogan that suits all types of the audience is very difficult. Unlike the other industries where the focus is more on single products, the fashion brand goes through development.
Every style has a different meaning, and the slogan may not suits some of the apparel. Therefore, it makes sense not to invest the money in slogan creation and use other ways to market the product.
However, the end decision should be taken based on your requirement. Logo can become your identity if appropriately used, and people from age groups would get connected to your brand whenever they hear the slogan in their day-to-day life.
How fashion logos help a business?
A good logo can build your reputation in the industry and drive more customers to your brand. The typical logo is made of text and imagery that portray your brand image. It is a visual representation of your company name that builds the connection between your brand and customers.
A logo is memorable and offers a unique identity. It differentiates your brand from others and fosters loyalty in the customer.
You can use the brand logo to depict the strong core values, purpose, and organization goal. Good logo design also says that you are a professional organization and understand business ethics very well.
It also signifies that the money customer is putting in to buy your product is going to a safe and ethical organization working for the customer benefit.
People trust you when you show you are the leader in your industry and make a big difference in changing the social standards to make it better and safe for the people.
So when you are designing the logo for your fashion brand, ensure that you follow the given a suggestion and make a unique logo that becomes your style statement and identity.